Same products, new strategic focus

Context:

Innovation. Quality. Trust. Three words anyone in the know associates with Blum. Their fixtures, fittings, and services have already made them a huge name in the Kitchen, Bedroom and Bathroom industry. But could a social strategy refresh push them even further? 

Challenge:

Blum products reach kitchens in countless ways – through major suppliers, independent designers, fitters, and more. With no direct-to-consumer route, the challenge was reaching every corner of their diverse audience effectively.  

Collective action:

Working closely with Blum’s team, we simplified their audience into six clear personas – split into primary and secondary groups. Each was mapped with their own needs, challenges, and habits on social. From there, the strategy took shape – defining which platforms to prioritise, what content to create, and how to sound. The result? A streamlined, insight-led approach that connects – and converts.