Turning partnership into profit
Client: Christopher Ward
Product: The Goodison
Date: March 2025
Context:
When Everton FC left their beloved Goodison Park, Christopher Ward marked the moment with a limited-edition watch – to celebrate Goodison’s rich history dating back to 1892.
Challenge:
The goal? Crafting a campaign that connected deeply with a previously untapped audience: Everton fans. Every asset had to stir pride and nostalgia, turning fierce club loyalty into love for the watch.
Collective action:
For fast, precise results, we built a suite of paid assets around the See, Think, Do framework. Our core message – ‘Own a piece of history’ – paired with emotive matchday footage, player interviews and slick product shots elevated the watch beyond a souvenir. Digital ads platform Partnerbrite powered our targeting, helping us reach the right fans, at the right time.
RESULTS:
All 1892 watches sold out in 26 hours.
Partnerbrite’s most successful campaign. Ever.
IN THEIR OWN WORDS
The Nutshell Collective are an absolute delight to work with – prompt, professional, personable, and super creative. They display a deep understanding of how to integrate paid, owned and earned media to deliver cohesive, consistent brand content. The campaigns we have collaborated on are among our highest performing to date – with The Goodison being a standout.
Anna Quinton | Head of Comms & Events | Christopher Ward
